Many golf clubs are adding new membership categories due both to the increased demand for golf play and to represent these golfers’ socio-economic profile.
Data from the National Statistics Office indicates that the number of people working from home has risen more than 10 times in the past three months (from 1.7 million people to around 20 million people), creating a dramatic change in working patterns and practises.
This, in turn, is changing who wants to play golf, and some golf clubs state at what times.
A new category of ‘Lifestyle’ is being launched in Scotland by Nairn Dunbar Golf Club.
It is especially designed for golfers who wish to become a second-golf player and who offer many advantages to traditional membership of the golf club.
Members of the lifestyle can play anytime during summer months from 10 am on weekdays and from 14 am on weekends as well as on weekdays and winter weekends from 11 a.m ..
“Lifestyle membership is an ideal alternative membership choice for golfers who want to be full members of a golf club, but who are not willing to play enough golf to merit a typical full subscription in their busy lives,” said Nairn Dunbar ‘s Club Director. Nairn Dunbar
“Those who leave their membership as a traditional golf club have the propensity to claim that they don’t play often enough, particularly between 25 and 40 years.